JustPremium joins Coalition for Better Ads

At JustPremium, we’re committed to raising online advertising standards for the benefit of consumers, advertisers and publishers.

Over the past year we’ve developed new ad units that are both more effective and give advertisers greater scope for creativity. We’ve also signed up new publisher networks across 25 countries, offering brands targeted and ‘safe’ advertising environments..

However making better advertising part of our DNA has to mean more than just developing products and signing partnerships. It also has to mean taking a leadership position when it comes to promoting the different issues relevant to our industry.

As a result, we’ve now joined the Coalition for Better Ads. This is an industry-wide grouping that is committed to rolling out standards that will improve consumers’ experiences with online advertising.

The Coalition for Better Ads (CFBA) does so by leveraging consumer insights and cross-industry expertise to develop and implement new global standards for online advertising that address consumer expectations.

Being a member of the Coalition for Better Ads means we will directly help shape industry best practice when it comes to safe, secure and fraud-free ad experiences in consumer-friendly digital environments.

Better ads are of course ads that are creative. But it is about more than just creativity.

Better ads are also well targeted. They are fraud-free. They sit in trusted environments. And they enhance, rather than spoil, the user’s browsing experience.

Our CFBA membership will see us help drive policy that will benefit the online advertising industry as a whole. An industry that has seen so much growth and has the potential to be so much more for consumers, advertisers and publishers alike.


JustPremium joins Coalition for Better Ads

At JustPremium, we’re committed to raising online advertising standards for the benefit of consumers, advertisers and publishers.

Over the past year we’ve developed new ad units that are both more effective and give advertisers greater scope for creativity. We’ve also signed up new publisher networks across 25 countries, offering brands targeted and ‘safe’ advertising environments.

However making better advertising part of our DNA has to mean more than just developing products and signing partnerships. It also has to mean taking a leadership position when it comes to promoting the different issues relevant to our industry.
As a result, we’ve now joined the Coalition for Better Ads. This is an industry-wide grouping that is committed to rolling out standards that will improve consumers’ experiences with online advertising.
The Coalition for Better Ads (CFBA) does so by leveraging consumer insights and cross-industry expertise to develop and implement new global standards for online advertising that address consumer expectations.
Being a member of the Coalition for Better Ads means we will directly help shape industry best practice when it comes to safe, secure and fraud-free ad experiences in consumer-friendly digital environments.
Better ads are of course ads that are creative. But it is about more than just creativity.

Better ads are also well targeted. They are fraud-free. They sit in trusted environments. And they enhance, rather than spoil, the user’s browsing experience.


JustPremium announces new ad units that increase viewability, with 3,000+ publishers connected

JustPremium, the world’s first programmatic Rich Media Marketplace has launched a range of new advertising units at DMexco, which both increase viewability for advertisers, while giving them scope for greater creativity.

At the same time, JustPremium announced that it now connects advertisers with over 3,000 Premium Publihshers across 25 countries.

Previously only available via desktops through direct buys with publishers, the JustPremium Scroller has now been launched for all browsing environments, whether desktop or mobile, as well as across JustPremium’s global publisher network.

By combining the advantages of programmatic and the user-friendliness of this product, Justpremium is meeting the goals of premium brand advertising, and allows brands to engage audiences at scale via its marketplace.

The rich media or creative video ad unit slides seamlessly into the content as the user scrolls and fully engaging the user with branded messaging. As with other JustPremium ad units, the Scroller gives advertisers more possibilities to develop creative and engaging campaigns.

Crucially, JustPremium’s Scroller product is proven to increase viewability to 80% on Desktop and Mobile devices, a figure that is far higher than industry standards and one that JustPremium is constantly working to increase.

3000+ Premium Publishers now work with JustPremium

At the same time as launching the new Scroller, JustPremium announced that its marketplace now connects 3000 premium publishers with advertisers worldwide. These publishers are based in 25 countries and cover multiple vertical industry sectors.

These vertical sectors allow advertisers to run targeted campaigns relevant to different consumer audiences. The fact that they are premium publishers, means that they offer a brand safe environment, as well as adhering to high editorial standards.

According to JustPremium CEO, Eric Visser, “when we started JustPremium in 2012, our goal was nothing less than to become a game-changer in the advertising industry. Since then, we have seen huge growth, have consistently launched new ad units and products and have built up a trusted market-place for brand advertisers and premium publishers.

“The launch of our new Scroller at DMexco is another sign of our commitment to developing a better and more effective online advertising ecosystem, one that works for and connects both advertisers and publishers around the world.”

JustPremium launches We Love Better Ads campaign

JustPremium’s commitment to more effective, more creative and more targeted online advertising is being brought to life through a new campaign called ‘We Love Better Ads.’

Starting at DMexco and over the next twelve months, JustPremium will initiate a new campaign called We Love Better Ads.The aim of the campaign will be to facilitate a discussion among advertisers, publishers and adtech companies on how the industry can best take advantage on the enormous opportunities it now has.

This will come to life through a range of activity, including events, a dedicated micro-site, and white papers.


JustPremium makes the Deloitte Fast50

When we founded JustPremium in 2012 our goal was ambitious. We wanted to be nothing less than a game-changer in the online advertising industry.

As a result, from day one we set out to create products and innovative solutions that would give advertisers scope for greater creativity, deliver them better results, and match them with a network of ‘brand safe’ publishers.

Five years on and I’m proud to look back on all we’ve achieved. In particular, in a clear sign that our aims have resonated, we’ve been included in the list of the 50 fastest growing technology companies based out of the Netherlands – the Deloitte Fast50.

Deloitte’s Fast50 is an annual event that recognises and profiles the fastest growing technology companies in different European markets. Every year, 50 companies are selected and then recognised at an annual awards ceremony, this year’s event will take place on October 12th.

Here are some of the reasons we’ve been included in this highly prestigious list:

  • Over the past three years, we’ve seen growth of over 500%, and we project this year to be our best ever
  • We’ve developed and rolled out new ad products and units suitable for both desktop and mobile environments
  • We’ve built and expanded a global network of trusted publishers. We now extend into numerous different vertical industry sectors, meaning that advertisers can reach relevant and targeted audiences. For example, most recently we signed a partnership agreement with Gourmet Ads, bringing food and grocery publishers into our network
  • We’ve expanded internationally, including ramping up our North American HQ in New York this year
  • We’ve built and developed our own creative team, which takes advertiser creatives and concepts and tailors them for our ad units. The result is that these ads and campaigns are optimised to be as effective and successful as possible
  • We’ve increased viewability rates significantly, some of our products manage average viewability of 85%, a figure we’re looking to increase even further
  • We’re taking a leadership role in helping shape best-practice online advertising standards. As a result, we’ve recently joined industry grouping the Coalition for Better Ads

I want to thank our team in making all this happen, we’re lucky to have a group of people working with us, who are passionate about making a difference and want to do great things.

We’ve also got a number of further exciting developments in the pipeline, all of which will help take our business to the next stage of our development. Watch this space, we’ll be announcing them soon!