Q&A Session with JustPremium's Jörg Schneider

What are the main and most exciting changes in the industry right now that affect your work? What challenges and opportunities do you see in them?

The most exciting trend in the industry is the demand for high quality ad formats and creatives. While the industry has been focusing on trade and delivery automatization for the last 5 years, ad quality was almost forgotten. Nowadays, we see that the infrastructure is in place, and the usage of data and ad fraud defending are day-to-day work. Today, the brands themselves are asking for better ads and more creative ways to get the user engaged. In short, the digital advertising industry is talking marketing again. This is where JustPremium can stand out. This is what we can deliver, and that’s why we are in the right place at the right time to succeed.

In general, how do you think the industry will change in the short-term and in the long run?

In the short-term, data protection regulation (GDPR and later e-privacy) will shake the industry. It will be interesting to see how GDPR will unfold and what consequences it will have on the market in terms of the daily activities.

In the long run, all advertising, regardless of medium – for instance, linear TV, connected TV, Display, In-Stream Video, inApp, Digital Out of Home Advertising & Media, digital radio and even print – will be bought, planned and optimized in a holistic way through programmatic. Machine learning and artificial intelligence will have a growing influence on how and when an ad will be bought and delivered.

What are the major projects you are working on? What do you aim to achieve with them?

We will work towards closer partnerships with agencies. We are investing in resources to cater to the specific needs of each partner agency.  As we want to provide premium service, we will even facilitate their unique requirements for single advertisers. Meanwhile, we will also reach out more to brands in order to share inspiration. By showing them the unprecedented possibilities of our creative suite, we will drive them to be braver in their digital storytelling. In turn, this will help agencies pitch rich media solutions more successfully and bring more creativity to digital advertising.

On the supply front, we will be rolling out Header Bidding with each publisher in our network. This will pose some challenges, as the technical environment differs significantly from one publisher to another. Nevertheless, this is essential for the purpose of achieving a fully controlled supply chain and a working yield optimization on a higher reach overall.

What is the most exciting part of your work at JustPremium?

As I previously mentioned, we are in the right place at the right time. Advertisers look for what we are offering in order to drive better results. It’s exciting to go to market with a real USP. At the same time, it’s thrilling to see the company growing and increasing its market value. This is merely possible because of the talented and highly dedicated people we have in both Germany and abroad. It’s just great to engage with them and their potential!

What piece of advice would you like to share with our clients?

To break through the advertising clutter, advertisers need more original and engaging creatives to drive results. Many clients have great creatives in place for TV commercials or print, but don’t put enough importance on innovation in digital advertising. They need to rethink their KPI’s towards ads that work in the direction of their objectives, instead of being fully focused on pure price driven benchmarking. Sounds like a no-brainer but it’s definitely not the case in many places.

If you’re an advertiser that wants to reach out, don’t hesitate to leave a comment or directly send an email to info@justpremium.com 

JustPremium Recruits 10 New Members for its German and UK Team following scale back by Undertone

London, March 2018: Programmatic rich media and video ad marketplace, JustPremium, has today announced that it has recruited two new teams. The new recruits follow the closure of digital marketing company Undertone’s office in Germany, and the scale back in the UK market. The announcement will also see the opening of the second JustPremium office in Hamburg, Germany as an additional to the existing operation in Dusseldorf, allowing it to efficiently service this large market.

The expertise of the new recruits will complement JustPremium’s existing offering and will allow it to further cement its position in Europe, and establish itself as a leader in digital creativity and programmatic rich media. The team included five new recruits in Germany who has taken the role of UK Managing Director and Germany Country Manager Joerg Schneider.

The new recruits take the JustPremium team to over 110 employees globally and position itself as the go-to company in Europe for brand-safe rich media and video advertising solutions for both brand advertisers and premium publishers.

Eric Visser, Founder and CEO at JustPremium commented: “We’re delighted to have a hugely talented group of people join our team, reflecting the momentum of Justpremium’s growth globally. JustPremium is a scale up, but historically we have been one of the few players in rich media, and this move positions us as the undisputed leader in this sector. We’re on a mission to prove that the legacy ad tech giant can be challenged by both startups and scaleups with the right balance of innovation and creativity.

I believe that in the long term we will start to see less fragmentation in the industry which will produce stronger companies that are able to benefit both advertisers and publishers”

About JustPremium

JustPremium is the world’s first programmatic Rich Media Ad Marketplace, offering a comprehensive managed service from creating to delivering brand experiences. The service allows brands and agencies to access premium inventory, available on the web and on mobile, through programmatic buy.

Publishers work with JustPremium to create additional advertising inventory and monetise it through its marketplace. JustPremium’s rich media and video advertising solutions encompass a series of rich media ad units surrounding media content.

As a member of the Coalition for Better Ads, JustPremium is committed to helping shape best practice online advertising standards. Recently, the company was nominated for the Deloitte Fast50, which recognises the 50 fastest growing technology companies based in the Netherlands.

JustPremium’s new Rich Video offering solves industry-wide brand safety and scale challenges

Here at JustPremium, we believe that the only real way to develop new products is to listen carefully to the marketplace – the publishers, agencies and advertisers that are the heart and soul of our business – and then deliver that which is sorely needed. It is with that simple yet powerful belief that we proudly unveil our new Rich Video product suite today

The need is clear – and significant

With Rich Video, JustPremium is redefining video advertising at a time when quality video inventory has never been more in demand. As digital video viewership continues to skyrocket,brand advertisers are shifting significantly larger portions of their advertising budgets to this highly engaging and immersive medium. And with good reason. Video represents the most efficient and powerful way to communicate brand stories, evoke emotion and establish connections with customers and prospects.

That said, despite the fact that demand has never been higher, the quality, brand-safe video inventory that advertisers require has never been in shorter supply. In 2017 alone, our industry was rocked by two revelations:

There’s far less quality video inventory than we thought: Recently released research found that video inventory is being overstated by an astonishing 50+ times. That’s a lot of fake inventory that’s going to be weeded out this coming year, thanks to initiatives like the IAB’s ads.txt.

Existing video inventory isn’t nearly as safe as we thought: Last year, serious brand-safety concerns arose around YouTube content, which accounts for nearly 20 percent of the entire video advertising marketplace. As a result, major brands understandably decided to freeze their advertising on the platform, despite the site’s continued popularity as a consumer destination.

Why JustPremium’s Rich Video changes everything?

We saw the headlines. We heard from our constituents. The need couldn’t have been more clear: Our industry requires a scalable solution to deliver quality, brand-safe video inventory to the many advertisers looking to connect with consumers via this fast-ascending medium.  Enter Rich Video.

JustPremium’s Rich Video, which encompasses six high-impact video formats, is powerful, simple and effective. Whether you represent a publisher, agency or advertiser, this product was built to make video advertising easier, faster, more accessible and more impactful for your business.

With Rich Video, JustPremium is thrilled to be delivering on the following industry needs:

Video scaled everywhere: Rich Video runs on outstream inventory, which means it isn’t bound only to publishers with video content. For publishers, that means more revenue, even without vast investments in your own video departments. For agencies and advertisers, that means your ads can appear anywhere within our network of premium publishers. In short, Rich Video can scale.

Interactive, rich creative. Rich Video supercharges an advertiser’s existing video assets – no special content creation required. The product blends creativity with technology to deliver on both brand and performance objectives by layering on logos, tag-lines and social buttons to maximize the impact of every impression. Click here to see Rich Video in action

Seamless purchasing: With Rich Video, agencies and advertisers gain access to an intuitive video advertising experience within their existing DSPs. Rich Video ads can be purchased with the automation and targeted precision of your programmatic buys.

Brand safety: As with all JustPremium products, our Rich Video formats run only on our network of high-quality, premium publishers. Our publisher selection and ongoing inventory quality control measures are designed to safeguard the interests of our buyers and to uphold the integrity of the online industry and its ecosystem.

With Rich Video, JustPremium is putting an end to the shortage of quality, brand-safe video inventory for advertisers and their agencies. At the same time, we are opening up new, lucrative revenue streams for publishers that want to deliver innovative and effective ad experiences to their audiences and advertisers. We look forward to working with our publisher, agency and brand partners to continue to refine and grow this exciting new product during 2018 and beyond. Please feel free to contact us here — we want to hear from you!