Read more about what inspired our new logo and our fresh new look in this blog post by Eric Sams, Creative Director at JustPremium.

After months of creative development and many late nights, our team at JustPremium is thrilled to share our new logo and visual identity with you. We couldn’t be more excited about the results, and we’re proud to unveil this new look as further evidence of our commitment to innovating in the digital space.

In the redesign of our logo, we wanted to represent the simplicity of our offering while still conveying its premium nature. To achieve this, we held multiple workshops with the entire creative team. We collaborated. We mood-boarded. We sweated every nuance. As a result, the new logo successfully reflects the feeling of “everyday luxury.” Much like a designer fragrance or high-end car, you can see the tailored craftmanship in the details.

The new visual identity comprises two parts: the monogram and the wordmark. Both embody the core qualities of our brand: helpfulness, innovation and irreverence. As you can see, the letterforms in the monogram literally help one another complete the readability of “JP.” Meanwhile, the italics were employed to convey a feeling of forward movement, representing innovation. And finally, the curve of the J embodies a lively quirkiness, symbolizing our irreverence.

Over the five-year history of JustPremium, we’ve evolved a lot. But one thing has remained constant: our commitment to creativity. We embrace the movement to create user-centric organic experiences that engage customers in new and exciting ways. At JustPremium, we love what we do. And we want to share that enthusiasm with all of you.

I’m deeply grateful for the time and effort that so many people from our team have invested in bringing our new visual identity to life.

Stay tuned for much more to come from our team! And thanks, as always, for being part of the JustPremium community.

–   Eric Sams, Creative Director at JustPremium