PROGRAMMATIC HIGH IMPACT RICH MEDIA AD FORMATS
The programmatic buying and selling of online advertising space is currently undergoing a dynamic development. With new real-time technologies, advertisers can very accurately target specific consumer segments. Now that standard display sizes are widely available, advertisers will increasingly want to use innovative new ad formats.
According to Forrester Digital Media Buying Forecast, 63 percent of all European marketers plans to use more large format, rich media and video based advertising.