This piece has been published in Mediapost.
“Whenever an industry grows and begins making money, you can be sure fraudsters won’t be far behind. Our industry — online advertising — is no different. In fact, it is particularly rich pickings for scammers given that digital advertising spend is about to overtake TV for the first time ever.
How big is the problem? In the US alone, it was estimated last year that advertisers lost $7.2 billion to “bot fraud.”
When figures like that are thrown around, the problem can seem huge and almost unsolvable. Except it’s not. Behind the statistics, a different picture is emerging. Things are improving and the industry is beginning to get a grip on things.”