Q&A Session with JustPremium

Jörg Schenider, Country Manager for the DACH region at JustPremium, joins us today for an exciting Q&A session. Read below, 5 straight to the point answers to our questions, where Jörg gives his advice to advertisers and discusses the future of the industry, his plans for JustPremium in the German-speaking market and more.

What are the main and most exciting changes in the industry right now that affect your work? What challenges and opportunities do you see in them?

The most exciting trend in the industry is the demand for high quality ad formats and creatives. While the industry has been focusing on trade and delivery automatization for the last 5 years, ad quality was almost forgotten. Nowadays, we see that the infrastructure is in place, and the usage of data and ad fraud defending are day-to-day work. Today, the brands themselves are asking for better ads and more creative ways to get the user engaged. In short, the digital advertising industry is talking marketing again. This is where JustPremium can stand out. This is what we can deliver, and that’s why we are in the right place at the right time to succeed.

In general, how do you think the industry will change in the short-term and in the long run?

In the short-term, data protection regulation (GDPR and later e-privacy) will shake the industry. It will be interesting to see how GDPR will unfold and what consequences it will have on the market in terms of the daily activities.

In the long run, all advertising, regardless of medium – for instance, linear TV, connected TV, Display, In-Stream Video, inApp, Digital Out of Home Advertising & Media, digital radio and even print – will be bought, planned and optimized in a holistic way through programmatic. Machine learning and artificial intelligence will have a growing influence on how and when an ad will be bought and delivered.

What are the major projects you are working on? What do you aim to achieve with them?

We will work towards closer partnerships with agencies. We are investing in resources to cater to the specific needs of each partner agency.  As we want to provide premium service, we will even facilitate their unique requirements for single advertisers. Meanwhile, we will also reach out more to brands in order to share inspiration. By showing them the unprecedented possibilities of our creative suite, we will drive them to be braver in their digital storytelling. In turn, this will help agencies pitch rich media solutions more successfully and bring more creativity to digital advertising.

On the supply front, we will be rolling out Header Bidding with each publisher in our network. This will pose some challenges, as the technical environment differs significantly from one publisher to another. Nevertheless, this is essential for the purpose of achieving a fully controlled supply chain and a working yield optimization on a higher reach overall.

What is the most exciting part of your work at JustPremium?

As I previously mentioned, we are in the right place at the right time. Advertisers look for what we are offering in order to drive better results. It’s exciting to go to market with a real USP. At the same time, it’s thrilling to see the company growing and increasing its market value. This is merely possible because of the talented and highly dedicated people we have in both Germany and abroad. It’s just great to engage with them and their potential!

What piece of advice would you like to share with our clients?

To break through the advertising clutter, advertisers need more original and engaging creatives to drive results. Many clients have great creatives in place for TV commercials or print, but don’t put enough importance on innovation in digital advertising. They need to rethink their KPI’s towards ads that work in the direction of their objectives, instead of being fully focused on pure price driven benchmarking. Sounds like a no-brainer but it’s definitely not the case in many places.

If you’re an advertiser that wants to reach out, don’t hesitate to leave a comment or directly send an email to info@justpremium.com 


JustPremium Recruits 10 New Members for its German and UK Team following scale back by Undertone

London, March 2018: Programmatic rich media and video ad marketplace, JustPremium, has today announced that it has recruited two new teams. This follows the closure of digital marketing company Undertone’s office in Germany, and the scale back in the UK market. The announcement will also see the opening of the second JustPremium office in Hamburg, Germany as an additional to the existing operation in Dusseldorf, allowing it to efficiently service this large market.

The expertise of the new recruits will complement JustPremium’s existing offering and will allow it to further cement its position in Europe, and establish itself as a leader in digital creativity and programmatic rich media. The team included five new employees in Germany who has taken the role of UK Managing Director and Germany Country Manager Joerg Schneider.

This news takes the JustPremium team to over 110 employees globally and position itself as the go-to company in Europe for brand-safe rich media and video advertising solutions for both brand advertisers and premium publishers.

Eric Visser, Founder and CEO at JustPremium commented: “We’re delighted to have a hugely talented group of people join our team, reflecting the momentum of Justpremium’s growth globally. JustPremium is a scale up, but historically we have been one of the few players in rich media, and this move positions us as the undisputed leader in this sector. We’re on a mission to prove that the legacy ad tech giant can be challenged by both startups and scaleups with the right balance of innovation and creativity.

I believe that in the long term we will start to see less fragmentation in the industry which will produce stronger companies that are able to benefit both advertisers and publishers”

About JustPremium

JustPremium is the world’s first programmatic Rich Media Ad Marketplace, offering a comprehensive managed service from creating to delivering brand experiences. The service allows brands and agencies to access premium inventory, available on the web and on mobile, through programmatic buy.

Publishers work with JustPremium to create additional advertising inventory and monetise it through its marketplace. JustPremium’s rich media and video advertising solutions encompass a series of rich media ad units surrounding media content.

As a member of the Coalition for Better Ads, JustPremium is committed to helping shape best practice online advertising standards. Recently, the company was nominated for the Deloitte Fast50, which recognises the 50 fastest growing technology companies based in the Netherlands.


Brands and Agencies: Here’s What the Chrome Ad Filter Means for You

Harmen Tjaarda, JustPremium’s COO gives insight into the latest Google Chrome’s regulations and describes the meaning behind the coming changes for Brands and Agencies.

You’ve probably already heard that, starting Feb. 15, the Google Chrome browser will begin blocking a number of unpleasant ad experiences by default. Specifically, Chrome will stop showing ads that do not comply with the standards developed by the Coalition for Better Ads.

As a proud member of the Coalition for Better Ads, and a fervent supporter of holding digital ads to a higher standard, JustPremium is pleased to report that our rich media ad units are fully compliant with the Better Ad Standards and expected to remain viewable within the yet-to-be released version of Chrome. Ultimately, we see the Chrome ad filter as a positive step forward in raising the bar for online advertising experiences. Better ads mean better experiences for consumers as well as advertisers, whose ads should be not just seen, but also appreciated.

Now is an important time for brands and agencies to be reviewing their ad creatives and templates, as well as their publishing and ad tech partners, to ensure they’re adhering to the Better Ads Standards. Given that the Chrome browser has a more than 50 percent share of the browser market, its ad filter is expected to have a significant effect in weeding out noncompliant ads. As the industry increasingly trends toward higher standards for online ads, it makes sense to begin treating the Better Ads Standards as minimum acceptable criteria for your creative. Going forward, your advertising partners should be committed to ensuring that your ads are both engaging and compliant with the new standards.

The initial prohibited types of desktop ad experiences (four in total) through the Better Ads Standards are as follows:

  • Pop-up ads
  • Auto-playing video ads with sound
  • Prestitial ads with countdown
  • Large sticky ads

The mobile standards include all of the desktop experiences above, as well as the following:

  • Flashing animated ads
  • Poststitial ads with countdown
  • Full-screen scrollover ads
  • Ad density higher than 30 percent