JustPremium launches first-to-market Programmatic Roadblock - JustPremium
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JustPremium launches first-to-market Programmatic Roadblock


JustPremium, the world’s first programmatic Rich Media Ad Exchange, is proud to announce the launch of the Programmatic Roadblock at DMEXCO. This technical breakthrough enables advertisers to programmatically buy all available Inline and Rich Media ad units at any given publisher’s content page simultaneously. Therefore, guaranteeing brand advertisers 100% Share of Voice and an unprecented viewability, whilst also being fully in control of ad spend and targeting.

“The Programmatic Roadblock boosts the possibility of trading desks to serve the needs of high end brand advertisers aiming to impress their high valued target audiences while buying with the same ease and tools as any other programmatic buy”, says Eric Visser, CEO of JustPremium. “Therefore this new proposition is transformative and emphasizes the ambitions of JustPremium”.

Leveraging JustPremium’s Rich Media Ad Exchange, Luxury Swiss watches brand Baume and Mercier has already experienced the power and benefits of the Programmatic Roadblock. Based on the amazing performances in terms of engagement rates and in-view time, this proposition is available for all premium brand advertisers as of today.

About JustPremium

JustPremium, founded in 2012, is the world’s first programmatic Rich Media Ad Exchange. Publishers work with JustPremium to create new advertising inventory and monetize it through its monetization platform. JustPremium’s Rich Media and Video advertising solutions encompass a series of high impact ad units surrounding media content.

JustPremium offers a comprehensive Managed Service from creating to delivering brand experiences. Brands and agencies can access premium inventory, available on the web and on mobile, through programmatic buy.

JustPremium has a team of over 70 employees, across 9 offices covering 25 countries.

For further information and questions, please contact:
Ruben Havertz
+31 6 53542769

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