JustPremium, the world’s first programmatic Rich Media Ad Exchange, is anticipating the Scroller to become the most accepted mobile ad format by publishers and advertisers.
The Scroller slides elegantly on and off the screen as a user scrolls through the mobile web page. It ensures a seamless user experience, while providing advertisers with a highly viewable ad. Not to mention endless creative possibilities.
“According to previous findings by Celltra and PadSquad, the viewability rate of the Mobile Scroller beats the average rates of mobile ad formats by 5 times. The compelling performance of the Scroller will be one of the drivers of mobile ad spend shifting towards this engaging ad format.
In combination with Google’s recent announcement to adjust its ranking policy for mobile web pages accepting mobile overlays, the Scroller will be the leading ad format for publishers looking to monitize their continuously growing mobile inventory,” says Harmen Tjaarda, COO of JustPremium.
JustPremium, founded in 2012, is the world’s first programmatic Rich Media Ad Exchange. Publishers work with JustPremium to create new advertising inventory and monetize it through its monetization platform. JustPremium’s Rich Media and Video advertising solutions encompass a series of high impact ad units surrounding media content. JustPremium offers a comprehensive Managed Service, from creating to delivering brand experiences. Brands and agencies can access premium inventory available on the web and on mobile, through programmatic buy.
JustPremium has a team of over 70 employees, across 9 offices covering 25 countries.
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