Deal brings innovative, creative and effective online advertising products to more Spanish marketers.

To boost its presence in Spain and bring innovative ad products to more Spanish publishers and advertisers, JustPremium, the world’s first programmatic rich-media marketplace, has signed a partnership agreement with Spanish digital agency iKreate.

iKreate will represent JustPremium in Spain and connect Spanish advertisers with high-impact products on premium publishers across both desktop and mobile. iKreate clients will benefit from customized ads that drive more engagement and increased viewability that typically exceeds 80%.

JustPremium CEO, Eric Visser, says: “There is increased demand from Spanish marketers to make a brand impact, create engaging experiences for their target customers and drive metrics that matter. iKreate is the leading independent digital agency in Spain. They help their clients reach audiences in new and interesting ways which makes them the natural partner to exclusively represent us.

“Spanish advertisers can now tap into our premium marketplace and take advantage of the many products and benefits we offer. These include greater scope for creativity, better engagement and a brand safe environment.”

Henrik Varga, managing director of iKreate, will also take on the role of JustPremium Spanish country manager.

Varga said: “The entire iKreate team is very excited to open the doors for Spanish advertisers who demand the type of solutions offered by JustPremium. Our innovative products including the Interscroller and Rich Video will allow marketers to take advantage of ad units that increase viewability and drive better campaign results.”