Cannes Lions 2018 By Eric Visser

There’s a special place in my heart for the annual Cannes festival. As the aptly proclaimed “home of creativity,” Cannes embodies the very same principles around which we’ve built JustPremium for the past five years. We believe that creativity should be celebrated and elevated within our industry, and we know how hard the people in our industry work day in and day out. They deserve an occasion to let their hair down and have some fun—all while building the valuable relationships that drive our industry forward every day.

That’s why, when JustPremium heads to Cannes, we like to do something a little outside of the ordinary. While I love extravagant yacht parties—complete with deejays and bottles of rosé—just as much as the next person, that old staple Cannes experience just doesn’t quite fit with the spirit of JustPremium. For one, as a young and rapidly growing company, we believe that our biggest investments must remain focused on constant innovation within our product and service. But perhaps more importantly, JustPremium isn’t the type of company that does things the way that everyone else does them.

At JustPremium, we believe in creativity, visibility, and just the right amount of fun and irreverence. That’s why, as we did last year at Cannes, JustPremium will be foregoing the overly lavish yacht and giving a whole new meaning to the term “brand uplift” by sweeping our guests into the sky for a premium parasail experience, along with other watersports activities. And we’d like to invite you, our valued clients and partners, to be a part of this truly memorable experience. Consider it our way of rising above the noise at Cannes—both literally and figuratively.

If you’re coming to Cannes, I’d like to extend my personal invitation to come fly high with JustPremium from June 18-21. You can RSVP here and we’ll see you at the beach!