JustPremium Formats Will Remain Unaffected by New Chrome Regulations

By the end of August, Google will complete the process of blocking “heavy ads” on its Chrome browser. However, there is no cause for concern. JustPremium has built a solution that ensures 100% delivery of every ad impression bought and sold for all our buyer and publisher partners.

First and foremost, the strong majority of all our formats will never be considered a “heavy ad” by Google’s definition. Each of our formats is optimized with the fastest, leanest code and is aligned with Coalition for Better Ads standards.

What Does Google Consider A “Heavy Ad”?

There are a few parameters Google has established that make a “heavy ad.” An ad is considered heavy if the user has not interacted with it (for example, has not tapped or clicked it) and it meets any of the following criteria:

  • Uses CPU resources for more than 60 seconds in total
  • Uses CPU resources for more than 15 seconds in any 30 second window
  • Uses more than 4 megabytes of network bandwidth

Which Ad Types Could This Affect?

None of our live ads will ever be affected as they are run through extensive Quality Assurance checks beforehand.

On a very rare occasion, Google will flag desktop formats that support video when a threshold is reached, but JustPremium is prepared for this with the measures that follow.

How Are We Guaranteeing All Ads Are Delivered?

  • Ads uploaded to our Partner Platform are measured to ensure compliance with 4MB limit. Ads above the limit are flagged with a warning message and video autoplay is paused.
  • Our Technical Quality Assurance process has been realigned to detect bandwidth and CPU usage. If limits are reached, Quality Assurance will catch this and be able to see how Chrome will interact with the ad in a live environment.
  • Our team will be alerted when an ad gets flagged by Chrome before it goes live. Ads affected will be quickly optimized to ensure delivery.

If you have any more questions about the steps we have taken to mitigate the impact of these regulations, your JustPremium representative would be happy to talk with you about it.

We are employing our unique technical abilities to guarantee the success of all ad campaigns.