JustPremium Recruits 10 New Members for its German and UK Team following scale back by Undertone

London, March 2018: Programmatic rich media and video ad marketplace, JustPremium, has today announced that it has recruited two new teams. The new recruits follow the closure of digital marketing company Undertone’s office in Germany, and the scale back in the UK market. The announcement will also see the opening of the second JustPremium office in Hamburg, Germany as an additional to the existing operation in Dusseldorf, allowing it to efficiently service this large market.

The expertise of the new recruits will complement JustPremium’s existing offering and will allow it to further cement its position in Europe, and establish itself as a leader in digital creativity and programmatic rich media. The team included five new recruits in Germany who has taken the role of UK Managing Director and Germany Country Manager Joerg Schneider.

The new recruits take the JustPremium team to over 110 employees globally and position itself as the go-to company in Europe for brand-safe rich media and video advertising solutions for both brand advertisers and premium publishers.

Eric Visser, Founder and CEO at JustPremium commented: “We’re delighted to have a hugely talented group of people join our team, reflecting the momentum of Justpremium’s growth globally. JustPremium is a scale up, but historically we have been one of the few players in rich media, and this move positions us as the undisputed leader in this sector. We’re on a mission to prove that the legacy ad tech giant can be challenged by both startups and scaleups with the right balance of innovation and creativity.

I believe that in the long term we will start to see less fragmentation in the industry which will produce stronger companies that are able to benefit both advertisers and publishers”

About JustPremium

JustPremium is the world’s first programmatic Rich Media Ad Marketplace, offering a comprehensive managed service from creating to delivering brand experiences. The service allows brands and agencies to access premium inventory, available on the web and on mobile, through programmatic buy.

Publishers work with JustPremium to create additional advertising inventory and monetise it through its marketplace. JustPremium’s rich media and video advertising solutions encompass a series of rich media ad units surrounding media content.

As a member of the Coalition for Better Ads, JustPremium is committed to helping shape best practice online advertising standards. Recently, the company was nominated for the Deloitte Fast50, which recognises the 50 fastest growing technology companies based in the Netherlands.


JustPremium’s new Rich Video offering solves industry-wide brand safety and scale challenges

Here at JustPremium, we believe that the only real way to develop new products is to listen carefully to the marketplace – the publishers, agencies and advertisers that are the heart and soul of our business – and then deliver that which is sorely needed. It is with that simple yet powerful belief that we proudly unveil our new Rich Video product suite today

The need is clear – and significant

With Rich Video, JustPremium is redefining video advertising at a time when quality video inventory has never been more in demand. As digital video viewership continues to skyrocket,brand advertisers are shifting significantly larger portions of their advertising budgets to this highly engaging and immersive medium. And with good reason. Video represents the most efficient and powerful way to communicate brand stories, evoke emotion and establish connections with customers and prospects.

That said, despite the fact that demand has never been higher, the quality, brand-safe video inventory that advertisers require has never been in shorter supply. In 2017 alone, our industry was rocked by two revelations:

There’s far less quality video inventory than we thought: Recently released research found that video inventory is being overstated by an astonishing 50+ times. That’s a lot of fake inventory that’s going to be weeded out this coming year, thanks to initiatives like the IAB’s ads.txt.

Existing video inventory isn’t nearly as safe as we thought: Last year, serious brand-safety concerns arose around YouTube content, which accounts for nearly 20 percent of the entire video advertising marketplace. As a result, major brands understandably decided to freeze their advertising on the platform, despite the site’s continued popularity as a consumer destination.

Why JustPremium’s Rich Video changes everything?

We saw the headlines. We heard from our constituents. The need couldn’t have been more clear: Our industry requires a scalable solution to deliver quality, brand-safe video inventory to the many advertisers looking to connect with consumers via this fast-ascending medium.  Enter Rich Video.

JustPremium’s Rich Video, which encompasses six high-impact video formats, is powerful, simple and effective. Whether you represent a publisher, agency or advertiser, this product was built to make video advertising easier, faster, more accessible and more impactful for your business.

With Rich Video, JustPremium is thrilled to be delivering on the following industry needs:

Video scaled everywhere: Rich Video runs on outstream inventory, which means it isn’t bound only to publishers with video content. For publishers, that means more revenue, even without vast investments in your own video departments. For agencies and advertisers, that means your ads can appear anywhere within our network of premium publishers. In short, Rich Video can scale.

Interactive, rich creative. Rich Video supercharges an advertiser’s existing video assets – no special content creation required. The product blends creativity with technology to deliver on both brand and performance objectives by layering on logos, tag-lines and social buttons to maximize the impact of every impression. Click here to see Rich Video in action

Seamless purchasing: With Rich Video, agencies and advertisers gain access to an intuitive video advertising experience within their existing DSPs. Rich Video ads can be purchased with the automation and targeted precision of your programmatic buys.

Brand safety: As with all JustPremium products, our Rich Video formats run only on our network of high-quality, premium publishers. Our publisher selection and ongoing inventory quality control measures are designed to safeguard the interests of our buyers and to uphold the integrity of the online industry and its ecosystem.

With Rich Video, JustPremium is putting an end to the shortage of quality, brand-safe video inventory for advertisers and their agencies. At the same time, we are opening up new, lucrative revenue streams for publishers that want to deliver innovative and effective ad experiences to their audiences and advertisers. We look forward to working with our publisher, agency and brand partners to continue to refine and grow this exciting new product during 2018 and beyond. Please feel free to contact us here — we want to hear from you!


Brands and Agencies: Here’s What the Chrome Ad Filter Means for You

Harmen Tjaarda, JustPremium’s COO gives insight into the latest Google Chrome’s regulations and describes the meaning behind the coming changes for Brands and Agencies.

You’ve probably already heard that, starting Feb. 15, the Google Chrome browser will begin blocking a number of unpleasant ad experiences by default. Specifically, Chrome will stop showing ads that do not comply with the standards developed by the Coalition for Better Ads.

As a proud member of the Coalition for Better Ads, and a fervent supporter of holding digital ads to a higher standard, JustPremium is pleased to report that our rich media ad units are fully compliant with the Better Ad Standards and expected to remain viewable within the yet-to-be released version of Chrome. Ultimately, we see the Chrome ad filter as a positive step forward in raising the bar for online advertising experiences. Better ads mean better experiences for consumers as well as advertisers, whose ads should be not just seen, but also appreciated.

Now is an important time for brands and agencies to be reviewing their ad creatives and templates, as well as their publishing and ad tech partners, to ensure they’re adhering to the Better Ads Standards. Given that the Chrome browser has a more than 50 percent share of the browser market, its ad filter is expected to have a significant effect in weeding out noncompliant ads. As the industry increasingly trends toward higher standards for online ads, it makes sense to begin treating the Better Ads Standards as minimum acceptable criteria for your creative. Going forward, your advertising partners should be committed to ensuring that your ads are both engaging and compliant with the new standards.

The initial prohibited types of desktop ad experiences (four in total) through the Better Ads Standards are as follows:

  • Pop-up ads
  • Auto-playing video ads with sound
  • Prestitial ads with countdown
  • Large sticky ads

The mobile standards include all of the desktop experiences above, as well as the following:

  • Flashing animated ads
  • Poststitial ads with countdown
  • Full-screen scrollover ads
  • Ad density higher than 30 percent


Back to the Future: Why Ad Tech Must Learn from the Creative Past

This article has been published exclusively in ExchangeWire.

“Is it just me, or does it sometimes feel like people working in advertising technology have forgotten the age-old elements of what makes good advertising?

Whilst there’s no commandments set in stone for the marketing sector, at the core of any successful advert is surely good creative. This is a fact that somewhere along the line appears to have been lost, to all our detriment.”

At a time where pop-up is promoted over high impact, consumer experience and creativity are simply being overlooked. This results in commodified ads and decreased trust. What does the industry need to do?

Continue reading…


JustPremium joins Coalition for Better Ads

At JustPremium, we’re committed to raising online advertising standards for the benefit of consumers, advertisers and publishers.

Over the past year we’ve developed new ad units that are both more effective and give advertisers greater scope for creativity. We’ve also signed up new publisher networks across 25 countries, offering brands targeted and ‘safe’ advertising environments..

However making better advertising part of our DNA has to mean more than just developing products and signing partnerships. It also has to mean taking a leadership position when it comes to promoting the different issues relevant to our industry.

As a result, we’ve now joined the Coalition for Better Ads. This is an industry-wide grouping that is committed to rolling out standards that will improve consumers’ experiences with online advertising.

The Coalition for Better Ads (CFBA) does so by leveraging consumer insights and cross-industry expertise to develop and implement new global standards for online advertising that address consumer expectations.

Being a member of the Coalition for Better Ads means we will directly help shape industry best practice when it comes to safe, secure and fraud-free ad experiences in consumer-friendly digital environments.

Better ads are of course ads that are creative. But it is about more than just creativity.

Better ads are also well targeted. They are fraud-free. They sit in trusted environments. And they enhance, rather than spoil, the user’s browsing experience.

Our CFBA membership will see us help drive policy that will benefit the online advertising industry as a whole. An industry that has seen so much growth and has the potential to be so much more for consumers, advertisers and publishers alike.


JustPremium makes the Deloitte Fast50

When we founded JustPremium in 2012 our goal was ambitious. We wanted to be nothing less than a game-changer in the online advertising industry.

As a result, from day one we set out to create products and innovative solutions that would give advertisers scope for greater creativity, deliver them better results, and match them with a network of ‘brand safe’ publishers.

Five years on and I’m proud to look back on all we’ve achieved. In particular, in a clear sign that our aims have resonated, we’ve been included in the list of the 50 fastest growing technology companies based out of the Netherlands – the Deloitte Fast50.

Deloitte’s Fast50 is an annual event that recognises and profiles the fastest growing technology companies in different European markets. Every year, 50 companies are selected and then recognised at an annual awards ceremony, this year’s event will take place on October 12th.

Here are some of the reasons we’ve been included in this highly prestigious list:

  • Over the past three years, we’ve seen growth of over 500%, and we project this year to be our best ever
  • We’ve developed and rolled out new ad products and units suitable for both desktop and mobile environments
  • We’ve built and expanded a global network of trusted publishers. We now extend into numerous different vertical industry sectors, meaning that advertisers can reach relevant and targeted audiences. For example, most recently we signed a partnership agreement with Gourmet Ads, bringing food and grocery publishers into our network
  • We’ve expanded internationally, including ramping up our North American HQ in New York this year
  • We’ve built and developed our own creative team, which takes advertiser creatives and concepts and tailors them for our ad units. The result is that these ads and campaigns are optimised to be as effective and successful as possible
  • We’ve increased viewability rates significantly, some of our products manage average viewability of 85%, a figure we’re looking to increase even further
  • We’re taking a leadership role in helping shape best-practice online advertising standards. As a result, we’ve recently joined industry grouping the Coalition for Better Ads

I want to thank our team in making all this happen, we’re lucky to have a group of people working with us, who are passionate about making a difference and want to do great things.

We’ve also got a number of further exciting developments in the pipeline, all of which will help take our business to the next stage of our development. Watch this space, we’ll be announcing them soon!