The Case
Adidas Originals revived its Adicolor apparel franchise from the 70’s — available now in slightly updated fabrics and cuts.
Adidas, GroupM, and JustPremium, collaborated to drive awareness amongst young and athletic shoppers for the new product launch.
The Case
Adidas Originals revived its Adicolor apparel franchise from the 70’s — available now in slightly updated fabrics and cuts.
Adidas, GroupM, and JustPremium, collaborated to drive awareness amongst young and athletic shoppers for the new product launch.
JustPremium has been a great partner to work with, offering best-in-class creative solutions alongside strong media performance, exceeding upon client benchmarks and competitor performance alike.
— Timi Akande, Programmatic Account Supervisor, GroupM (Toronto)
Customer Service
Response Times
Performance
Creative Quality
The Challenge
The Sportswear industry is saturated with competition. Adidas was therefore eager to stay top-of-mind to its consumer audiences and drive sales.
Campaign Goals
- Reach Target audience age: 18 – 34
- GEO: Canada (Toronto, Montreal & Vancouver)
- Increase Brand Awareness
- Drive Sales
Format Strategy
Desktop Skin
JustPremium recommended the Desktop Skin unit, providing the largest creative canvas for brand story telling and product display.
The Creative Studio combined colourful video and alternating photographic content to make these timeless looks relevant for today’s audience on young apparel shoppers.
The video appears in a collapsed top panel to entice the user to expand the player. On hover, the video expands to its full height in the top panel.
As the user scrolls down the page, the images in the side panels rotate and the video remains in view.
Campaign Performance
JustPremium successfully accomplished Adidas’ goal of getting the Originals Adicolor apparel in front of its core target audience, both increasing awareness and driving sales.
The average time the ad was In-View was 66 seconds which was instrumental in increasing Ad Recall and Ad Message Recall, which translated to higher brand awareness and sales!
CTR
0.8% vs. goal of 0.6%
Viewability
93%
In-View Time
66 seconds
VTR
80%
JustPremium Metrics That Matter
81%
Viewability
vs. industry avg. 61%
1.5%
CTR
vs. industry avg. 0.8%
36s
In-View Time
vs. industry avg. 10.5s
Our Sports Clients
