The Case

Adidas Originals revived its Adicolor apparel franchise from the 70’s — available now in slightly updated fabrics and cuts.

Adidas, GroupM, and JustPremium, collaborated to drive awareness amongst young and athletic shoppers for the new product launch.

Adidas, Adicolor, Activewear, Her
Adidas, Adicolor, Activewear, Her

The Case

Adidas Originals revived its Adicolor apparel franchise from the 70’s — available now in slightly updated fabrics and cuts.

Adidas, GroupM, and JustPremium, collaborated to drive awareness amongst young and athletic shoppers for the new product launch.

— Timi Akande, Programmatic Account Supervisor, GroupM (Toronto)

Customer Service

Response Times

Performance

Creative Quality

Adidas, Adicolor, Activewear, Him

The Challenge

The Sportswear industry is saturated with competition. Adidas was therefore eager to stay top-of-mind to its consumer audiences and drive sales.

Campaign Goals

  • Reach Target audience age: 18 – 34
  • GEO: Canada (Toronto, Montreal & Vancouver)
  • Increase Brand Awareness
  • Drive Sales
Adidas, Adicolor, Activewear, Her
Adidas, Adicolor, Activwear, Desktop Ad

Format Strategy

Desktop Skin

JustPremium recommended the Desktop Skin unit, providing the largest creative canvas for brand story telling and product display.

The Creative Studio combined colourful video and alternating photographic content to make these timeless looks relevant for today’s audience on young apparel shoppers.

The video appears in a collapsed top panel to entice the user to expand the player. On hover, the video expands to its full height in the top panel.

As the user scrolls down the page, the images in the side panels rotate and the video remains in view.

Preview Demo

Campaign Performance

JustPremium successfully accomplished Adidas’ goal of getting the Originals Adicolor apparel in front of its core target audience, both increasing awareness and driving sales.

The average time the ad was  In-View was 66 seconds which was  instrumental in increasing Ad Recall and Ad Message Recall, which translated to higher brand awareness and sales!

CTR

0.8% vs. goal of 0.6%

Viewability

93%

In-View Time

66 seconds

VTR

80%

JustPremium Metrics That Matter

81%

Viewability

vs. industry avg. 61%

1.5%

CTR

vs. industry avg. 0.8%

36s

In-View Time

vs. industry avg. 10.5s

Our Sports Clients