JustPremium is Acquired by U.S. Based Contextual Ad Tech Company, GumGum

JustPremium is Acquired by U.S. Based Contextual Ad Tech Company, GumGum

Making GumGum the Most Powerful Global Solution For A Cookieless Future Through Contextual Technology and High-Impact Creatives

Santa Monica CA – August 10th  GumGum, the leader in contextual intelligence technology, announced the acquisition of JustPremium, one of the largest rich media and video ad marketplaces in Europe. Their combined offering makes them one of the only global providers with a unified solution delivering attention-grabbing ad creatives in contextually relevant digital environments across global campaigns. 

Contextual targeting is set to be a $412 billion business by 2025 and both GumGum and JustPremium have seen significant growth as the industry has rapidly accelerated its shift to contextual technology and attention first digital advertising solutions. GumGum’s 2021 revenue alone is on track to grow over 40% compared to last year. With the addition of JustPremium, GumGum expedites that growth and furthers its position as a global strategic partner. Together they will lead the industry in offering a comprehensive solution that leverages both contextual and creative to deliver campaigns that are dynamically placed and drive consumer attention across digital environments for video, display, and CTV. Their first combined offering will include a new high impact In-Article family of products which includes In-Article Video (outstream) ad unit, as well as an In-Article Shoppable display ad unit. Both of them will be powered by Verity, GumGum’s accredited contextual data solution. 


“Brands are looking for a strategic partner with value tested and accredited technology that drives campaign results, with no reliance on cookies, on a global scale. We believe this acquisition makes us that partner,”  said Phil Schraeder, Chief Executive Officer, GumGum. “It’s all about creative, context, and global scale. With those three elements, powered by sophisticated technology, we deliver what consumers want across all digital environments and, as a result, drive strong campaign ROAS for our brand partners.”


This acquisition is an integral part of GumGum’s global growth strategy. JustPremium helps some of the world’s most powerful brands connect with more than 900 million people in premium environments.  By joining forces with JustPremium, GumGum doubles its’ brand and publishers presence in the U.K. and will expand into eight new markets including Germany, France, Spain, Netherlands, Belgium, Sweden, Denmark, and Mexico. 


“Over the past 9 years, we have built a successful business based on making it simple to create, buy and deliver memorable ads with a portfolio of high-impact video and display formats running on a global network of premium publishers. With GumGum, we will now be able to maximize that vision by expanding our global reach and pairing our creative offering with an accredited industry-leading contextual engine that will meet the needs of what advertisers and publishers have been asking for,” said Eric Visser, Chief Executive Officer, JustPremium. 


JustPremium is a European-based company, headquartered in Amsterdam, with approximately 150 employees globally. JustPremium’s CEO, Eric Visser will stay on as the President of EMEA for GumGum and report to Phil Schraeder, GumGum’s CEO. JustPremium’s organization and name will be integrated under the GumGum brand. 


For more information please reach out to marketing@justpremium.com 

A man looking at the Completely responsive Mobile Expandable that has makes a strong impact on the Viewability Rate

JustPremium’s Newest Ad Solves Long Standing Industry Issue of Low Viewability on Mobile

JustPremium has launched a brand-new ad product that is guaranteed to make a strong impact on mobile

The all-new Mobile Expandable takes the strong benchmark performance of footer ads and injects more creativity and a larger share of voice for even more astonishing performance. 

Viewability in mobile environments has been a long-standing issue for advertisers due to ad formats and products that are ill-adapted to mobile devices and the user behaviorThe completely responsive Mobile Expandable solves this problem by placing the ad directly in sight of the user in an adhesive position and assures quick loading times. The product is built with user-intuitive design that allows the ad to expand and collapse based on touchscreen scrolling.  

The result is significantly Higher Viewability Rate and more user interaction with the creative, leading to better performance and stronger ROI for advertisers.

Incredible Mobile Expandable Benefits 

  • A responsive product built exclusively for mobile to maximize reach. 
  • Features astonishing 90% Viewability on mobile. 
  • Incredible 1% CTR which outstrips the standard IAB average of 0.47%.** 
  • Lower CPMs assuring better ROI for advertisers  
  • A larger canvas with increased creative capabilities like videos, games, or many more options. 

JustPremium also makes it easy to build the Mobile Expandable by giving buyers the choice they need. Our Creative Studio can build a custom ad in just 3 days. Alternatively, when brands provide their creative assets, our team can assure a Templated Build within 24 hours. 

Eric Sams, the Creative Director of JustPremiumis thrilled to provide advertisers with a better way to reach users on mobile: 

This is just the beginning as JustPremium looks forward to rolling out even more innovative products that use the powerful combination of media, tech and creativity as the key components of better advertising.  

** Compared to Standard IAB, Display Ad CTR Benchmark Report, SmartInsights, September 2020 Update 

JustPremium Recruits 10 New Members Following Undertone Scale Back

London, March 2018: Programmatic rich media and video ad marketplace, JustPremium, has today announced that it has recruited two new teams. This follows the closure of digital marketing company Undertone’s office in Germany, and the scale back in the UK market. The announcement will also see the opening of the second JustPremium office in Hamburg, Germany as an additional to the existing operation in Dusseldorf, allowing it to efficiently service this large market.

The expertise of the new recruits will complement JustPremium’s existing offering and will allow it to further cement its position in Europe, and establish itself as a leader in digital creativity and programmatic rich media. The team included five new employees in Germany who has taken the role of UK Managing Director and Germany Country Manager Joerg Schneider.

This news takes the JustPremium team to over 110 employees globally and position itself as the go-to company in Europe for brand-safe rich media and video advertising solutions for both brand advertisers and premium publishers.

Eric Visser, Founder and CEO at JustPremium commented: “We’re delighted to have a hugely talented group of people join our team, reflecting the momentum of Justpremium’s growth globally. JustPremium is a scale up, but historically we have been one of the few players in rich media, and this move positions us as the undisputed leader in this sector. We’re on a mission to prove that the legacy ad tech giant can be challenged by both startups and scaleups with the right balance of innovation and creativity.

I believe that in the long term we will start to see less fragmentation in the industry which will produce stronger companies that are able to benefit both advertisers and publishers”


About JustPremium
JustPremium is the world’s first programmatic Rich Media Ad Marketplace, offering a comprehensive managed service from creating to delivering brand experiences. The service allows brands and agencies to access premium inventory, available on the web and on mobile, through programmatic buy.

Publishers work with JustPremium to create additional advertising inventory and monetise it through its marketplace. JustPremium’s rich media and video advertising solutions encompass a series of rich media ad units surrounding media content.

As a member of the Coalition for Better Ads, JustPremium is committed to helping shape best practice online advertising standards. Recently, the company was nominated for the Deloitte Fast50, which recognises the 50 fastest growing technology companies based in the Netherlands.

For more information, visit www.justpremium.com

ABN AMRO injects €1.5 million into JustPremium to facilitate APAC growth

To boost its presence in APAC and bring innovative ad products to more publishers and advertisers in the region, JustPremium BV, the world’s first programmatic rich-media marketplace, has signed a deal with ABN AMRO Bank NV.

Established in 2012, JustPremium connects advertisers with 3,000-plus premium publishers in 25 countries.  With its headquarters in Amsterdam, JustPremium currently has offices throughout Europe and North America.

ABM AMRO’s €1.5 million (US$1.7 million) funding will enable JustPremium to establish a physical presence in the region, starting with offices in Japan and Singapore in 2018.  It will also help develop JustPremium’s technology so that it meets the demands of APAC’s marketers and publishers.

JustPremium CEO, Eric Visser, says: “There is increased demand from Asia-Pacific-based marketers to make brand impact, create engaging experiences for their target customers and drive metrics that matter.”

“APAC advertisers can now benefit from our premium marketplace and take advantage of the many products and benefits we offer. These include greater scope for creativity, better engagement and a brand safe environment.”

The time is right for JustPremium to invest in Asia-Pacific as the region’s ad spend is projected to climb USD$30 billion between 2016 and 2019, accounting for 33% of the global figure by 2019, compared to 32% in 2016.

“It marks the first time the region will contribute more than a third of the world’s ad spend; although, it would still be smaller than the North American ad market, which accounts for 36%. However, the gap between the two regions is narrowing”, according to Zenith’s latest advertising expenditure forecasts.

JustPremium signs exclusive partnership with Spain’s iKreate

Deal brings innovative, creative and effective online advertising products to more Spanish marketers.

To boost its presence in Spain and bring innovative ad products to more Spanish publishers and advertisers, JustPremium, the world’s first programmatic rich-media marketplace, has signed a partnership agreement with Spanish digital agency iKreate.

iKreate will represent JustPremium in Spain and connect Spanish advertisers with high-impact products on premium publishers across both desktop and mobile. iKreate clients will benefit from customized ads that drive more engagement and increased viewability that typically exceeds 80%.

JustPremium CEO, Eric Visser, says: “There is increased demand from Spanish marketers to make a brand impact, create engaging experiences for their target customers and drive metrics that matter. iKreate is the leading independent digital agency in Spain. They help their clients reach audiences in new and interesting ways which makes them the natural partner to exclusively represent us.

“Spanish advertisers can now tap into our premium marketplace and take advantage of the many products and benefits we offer. These include greater scope for creativity, better engagement and a brand safe environment.”

Henrik Varga, managing director of iKreate, will also take on the role of JustPremium Spanish country manager.

Varga said: “The entire iKreate team is very excited to open the doors for Spanish advertisers who demand the type of solutions offered by JustPremium. Our innovative products including the Interscroller and Rich Video will allow marketers to take advantage of ad units that increase viewability and drive better campaign results.”

JustPremium joins Coalition for Better Ads

At JustPremium, we’re committed to raising online advertising standards for the benefit of consumers, advertisers and publishers.

Over the past year we’ve developed new ad units that are both more effective and give advertisers greater scope for creativity. We’ve also signed up new publisher networks across 25 countries, offering brands targeted and ‘safe’ advertising environments.

However making better advertising part of our DNA has to mean more than just developing products and signing partnerships. It also has to mean taking a leadership position when it comes to promoting the different issues relevant to our industry.
As a result, we’ve now joined the Coalition for Better Ads. This is an industry-wide grouping that is committed to rolling out standards that will improve consumers’ experiences with online advertising.
The Coalition for Better Ads (CFBA) does so by leveraging consumer insights and cross-industry expertise to develop and implement new global standards for online advertising that address consumer expectations.
Being a member of the Coalition for Better Ads means we will directly help shape industry best practice when it comes to safe, secure and fraud-free ad experiences in consumer-friendly digital environments.
Better ads are of course ads that are creative. But it is about more than just creativity.

Better ads are also well targeted. They are fraud-free. They sit in trusted environments. And they enhance, rather than spoil, the user’s browsing experience.

JustPremium announces new ad units that increase viewability, with 3,000+ publishers connected

JustPremium, the world’s first programmatic Rich Media Marketplace has launched a range of new advertising units at DMexco, which both increase viewability for advertisers, while giving them scope for greater creativity.

At the same time, JustPremium announced that it now connects advertisers with over 3,000 Premium Publihshers across 25 countries.

Previously only available via desktops through direct buys with publishers, the JustPremium Scroller has now been launched for all browsing environments, whether desktop or mobile, as well as across JustPremium’s global publisher network.

By combining the advantages of programmatic and the user-friendliness of this product, Justpremium is meeting the goals of premium brand advertising, and allows brands to engage audiences at scale via its marketplace.

The rich media or creative video ad unit slides seamlessly into the content as the user scrolls and fully engaging the user with branded messaging. As with other JustPremium ad units, the Scroller gives advertisers more possibilities to develop creative and engaging campaigns.

Crucially, JustPremium’s Scroller product is proven to increase viewability to 80% on Desktop and Mobile devices, a figure that is far higher than industry standards and one that JustPremium is constantly working to increase.

3000+ Premium Publishers now work with JustPremium

At the same time as launching the new Scroller, JustPremium announced that its marketplace now connects 3000 premium publishers with advertisers worldwide. These publishers are based in 25 countries and cover multiple vertical industry sectors.

These vertical sectors allow advertisers to run targeted campaigns relevant to different consumer audiences. The fact that they are premium publishers, means that they offer a brand safe environment, as well as adhering to high editorial standards.

According to JustPremium CEO, Eric Visser, “when we started JustPremium in 2012, our goal was nothing less than to become a game-changer in the advertising industry. Since then, we have seen huge growth, have consistently launched new ad units and products and have built up a trusted market-place for brand advertisers and premium publishers.

“The launch of our new Scroller at DMexco is another sign of our commitment to developing a better and more effective online advertising ecosystem, one that works for and connects both advertisers and publishers around the world.”

JustPremium launches We Love Better Ads campaign

JustPremium’s commitment to more effective, more creative and more targeted online advertising is being brought to life through a new campaign called ‘We Love Better Ads.’

Starting at DMexco and over the next twelve months, JustPremium will initiate a new campaign called We Love Better Ads.The aim of the campaign will be to facilitate a discussion among advertisers, publishers and adtech companies on how the industry can best take advantage on the enormous opportunities it now has.

This will come to life through a range of activity, including events, a dedicated micro-site, and white papers.

New Partnership Gives Brands More Scope to Target Grocery Buyers Online

A new partnership is giving brands new and more effective ways to target ‘foodies’ and household grocery buyers online. Following an announcement made today, JustPremium is teaming up with Gourmet Ads to run high impact and rich media formats across 2,000 publishers worldwide via header bidding.

JustPremium offers rich media display and video advertising solutions that sit within or surround premium content across all devices. The partnership will mean that high impact ads can be served onto the Gourmet Ads publisher network within minutes.

Gourmet Ads has an expansive network of food, cooking and recipe websites where people make meal decisions before heading to the supermarket, making it ideal environment for CPG brands to engage with them.

Consumers who access the Gourmet Ads network typically spend between US $200 – $500 a month on groceries. Many are females aged 25-54 with children, and who are the key decision makers when it comes to household purchases.

JustPremium will benefit publishers in the Gourmet Ads network by giving them more ad inventory to sell, via one of its many bespoke ad formats which is proven to be more effective than ‘standard’ online advertising.

Advertisers benefit by being able to access an ad format that both allows for creativity and has far higher rates of engagement and global reach. At the same time, the Gourmet Ads network is brand safe. With ad fraud an increasing problem, what you buy is what you get. Advertisers can be sure that their ads are running across approved quality sites within the Gourmet Ads network.

The partnership is being executed through Prebid and will allow all of Justpremium’s 15 ad formats including skins, rising floor ads and interscroller ad formats to run for brands such as Home Depot, Weber, Whirlpool and Electrolux.

According to JustPremium CEO & Founder Eric Visser, “In a cluttered space, with lots of advertising messages, viewablity and engagement are at their lowest. Indeed, 50% of standard online ads are not even seen at all. By contrast, the ad formats we will offer advertisers targeting the Gourmet Ads affluent audience, will deliver them the highest CTR’s, Viewability and Engagement in the market and ensuring reach.”

Commenting on the Prebid integration, Gourmet Ads’ Founder and President, Benjamin Christie stated” “What makes the partnership and technical execution unique, is that all high impact impressions are traded using the JustPremium Prebid adaptor which is integrated on the publisher’s website and into the Appnexus Ad Server”.

He added, “Todate, Prebid has generally been used for standard IAB units only, in this execution we’ve used it as a delivery mechanism to transparently show a high impact creative directly on a publisher’s website.”

The partnership has been live since early May and has already started to scale significantly in the US with advertisers Discover Card and StateFarm already buying the majority of the available inventory.

The partnership coincides with the JustPremium Prebid adaptor becoming available via prebid.org.

JustPremium makes three senior hires to support rapid US expansion

New team members bring 60+ years of creative, advertising and technology experience as JustPremium sees record growth in 2017.

JustPremium (justpremium.com), the global marketplace for rich media and high impact advertising, today announced three new senior hires. The appointments come as JustPremium experiences its most successful year in terms of growth and client acquisition.

Former art director of global tech/creative platform Shutterstock, Eric Sams joins as creative director, alongside ad industry veteran, Tony Franklin, from Viamedia who takes up the post of North America vice president of Sales. Finally, Paul Dolan who has built and led several successful ad technology businesses, is the latest addition to the JustPremium board.

Eric Sams has more than 18 years of creative experience working for global brands and as art director of Shutterstock, where he led the design and copy development for all marketing communications. Prior to Shutterstock Eric worked on marketing initiatives for Esprit, Estée Lauder, Vibe and Essence.

Eric’s role will be two-fold: JustPremium offers clients an in-house creative service, and Eric Sams will be overseeing this process, ensuring the work served onto the JustPremium network get the maximum engagement and viewability. Eric is also briefed to oversee the development of the JustPremium brand.

Commenting on his new role, Eric Sams, said: “2017 will be a landmark year for JustPremium. In addition to growing the in-house creative studio and providing stellar work to our global client base, I’m looking forward to enhancing our own branded communications and visual identity.”

Tony Franklin joins as the company expands its North American operations, which includes a move to a new, New York City regional headquarters. With 20 years’ experience leading sales teams and driving innovation across ad-based businesses, such as Undertone and Viamedia, Tony will take JustPremium’s North America business to the next level.

According to Tony Franklin: “advertisers increasingly want a solution that gives them better results and scope for more creativity. Rich media and high impact advertising does exactly that. Using the insight and knowledge I’ve gained in the industry, I’m excited to start talking to both advertisers and publishers about the potential and benefits.”

Paul Dolan’s track record includes launching and leading the world’s first programmatic performance company, Light Reaction, and growing it to a $150 million business in 25 global markets. Previously, he was a founding executive at WPP’s Xaxis where he helped build the world’s largest programmatic media and technology company. This means Dolan has a unique insight into how a business like JustPremium can scale up quickly to meet demand.

“Being a high growth business like JustPremium is a huge opportunity”, said Paul Dolan. “However it is also a challenge in that growth has to be managed in the right way. I’ve started and built businesses so I know that there is a right and a wrong way to go about it, so I’m looking forward to helping JustPremium at this critical point in the company’s development.”

The JustPremium marketplace now covers 2,500 selected publishers in the US, Europe, LATAM and the MENA region. Over 800 have been added in the past year alone. JustPremium has also seen an 75% increase in advertisers using its marketplace.

According to chief executive and founder Eric Visser: “we’ve had a fantastic year so far and these three appointments are important in different ways.

“We’re keen to showcase how advertisers can be more creative at the same time as being more effective, which is where Eric Sams’ creative vision and flair comes in. At the same time, we see a huge growth opportunity in North America and Tony Franklin has the industry knowledge and know-how for us to capitalize on that.

“Finally, Paul Dolan has direct experience of successfully building a business like ours, and his wisdom and guidance will be invaluable during the coming months.”

The Header Video: transforming outstream video to high impact video advertising

JustPremium, the world’s first programmatic Rich Media Ad Exchange, is launching their high impact video advertising format at DMEXCO. The sophisticated Header Video puts users in full control of their viewing experience. On user initiation the video either doubles in size or relocates to the available white space of the web page. Therefore truly adapting to the customers journey, while advertisers only need a simple and commonly used video format to plug into a wide range of premium publisher in 25 countries.

As a result of the smart use of technology the Header Video ensures brand advertisers best-of-class viewability to boost their brand awareness. First learnings with over 1 million sold impressions globally are showing an average viewability rate of 86% after 2 seconds.

Commenting on the launch, Eric Visser, CEO, of JustPremium, said: “We have created a new category of ad formats: high impact outstream video advertising. The Header Video is a cutting-edge technological development and the most innovative video ad available programmatically. This format is a great opportunity for advertisers to deliver an amazing brand experience to their potential customers. Furthermore this video ad format enables publishers who don’t yet have original video content on their site to capitalize on the fastest-growing category of ad spend, online video advertising.”

Leveraging JustPremium’s Rich Media Ad Exchange, over 500 websites of premium publishers are already connected to support the launch of the Header Video. Therefore, as of today, advertisers are able to programmatically buy this high impact video ad format at scale while targeting their relevant audiences.