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The big ‘tech-tonic’ shift: As Amazon begins to break the advertising duopoly – what’s left for anyone else?
25 March 2019
Google and Facebook have held a well-documented, vice-like grasp over digital advertising budgets for over a decade, commanding 56% of global digital ad spend in 2018
The Times Reports on the Future of Advertising
13 March 2019
Eric Visser’s commentary in one of UK’s biggest national newspapers on the creative limitations of the ad solutions, provided by Facebook and Google.
Are Google and Facebook killing advertising?
13 March 2019
Internet behemoths Facebook and Google collectively dominate the online ad market, so what chance do smaller businesses have in competing?
Q&A: JustPremium, pioneering creative ad formats
30 October 2018
WNIP caught up with Eric Visser (CEO) to find out more, not least his opinion on the current state of ad formats and why creativity remains so important.
IAB H1 UK digital ad spend figures: industry reaction | Mobile Marketing Magazine
10 October 2018
The IAB revealed the UK digital ad spend figures for 2018. Here is a reaching out to the industry for their reaction to the news, which is largely, but not exclusively, positive…
DMEXCO 2018: What to Expect as the Tech Conference Returns for its Ninth Year
11 September 2018
The Digital Marketing Exposition and Conference, more commonly known as DMEXCO, has been held in Cologne, Germany, every September since 2009. Here’s what you need to know about the annual event, which kicks off again Sept. 12.
Advertising Spend to Rise by 1.1% in 2020
19 July 2018
Advertising spend for the year is expected to grow by 1.1% (revised from 0.8%) and growth upwardly revised to 0.7% (from 0.4%) for 2019. Furthermore, digital ad spend in 2020 is expected to rise by 1.1%, and steadily increase to 1.3% by the end of the forecast period.
How to drive campaign performance with creativity
16 July 2018
It has long been known that in advertising, where people’s eyeballs go, ad-spend follows. This is ultimately the driving factor behind the rise of digital advertising – an industry predicted by GroupM to be worth over £12 billion to the UK in 2018.
Newspaper Publishers to Launch Ad Business, The Ozone Project
20 June 2018
With this year’s Cannes Lions International Festival of Creativity underway, news has emerged that the Guardian, along with the Telegraph and News UK is set to launch a joint venture for advertisers to buy online ads – known as The Ozone Project.
Breaking the mould: Viewability and creativity in the digital economy
05 June 2018
If you visited HotWired.com on October 27 1994, your eye would have probably been caught by an unusual flashing banner emblazoned across the top of your screen. Standing at 60 pixels tall and 468 pixels wide, the internet’s first advertisement was
How to ... Stand Out in the Digital Jungle
30 May 2018
Eric Visser, CEO of programmatic experts JustPremium, thinks that when it comes to digital engagement, we can learn lessons from a particular Papua New Guinean bird.
Global Advertising Body Launches Initiative to Reform Digital Advertising
17 May 2018
Consisting of eight core principles, the mandated framework will encourage all agencies, ad tech firms and media platforms to establish better relations and tackle issues on transparency, brand safety and ad fraud.
Ad Spend Grows for 8th Consecutive Year – The Industry Reacts
1 May 2018
UK ad spend grew 4.6% to reach £22.2bn in 2017, the eighth consecutive year of growth, according to the latest Advertising Association/WARC Expenditure Report.
IPA Bellwether: Positive news for adtech
19 Apr 2018
The IPA’s Q1 2018 Bellwether Report released yesterday has found that 5% of UK companies are raising their budgets in the first quarter, down from 8.6% in the previous quarter.
New IAS In-App Protection Solution; ID5 Raises €1m Seed Investment
16 Mar 2018
ExchangeWire rounds up some of the biggest stories in the European digital advertising space. JustPremium expands in UK and Germany.
The WIR: CSA Intervenes in TF1/Canal+ Dispute, UK TV Ad Revenues Drop for First Time in Seven Years, and Taboola Forecasts $1 Billion Revenue in 2018
9 Mar 2018
In this week’s Week in Review: TF1 makes progress on carriage disputes with Orange and Canal+, UK TV ad revenue drops for the first time in seven years, and Taboola forecasts a bumper 2018 with revenues exceeding $1 billion.
CMO Today: More Drama for Newsweek’s IBTimes; Drawbridge Scales Back In Europe Ahead of GDPR; Soap Is the Latest Viral Trend
8 Mar 2018
Here’s your morning roundup of the biggest marketing, advertising and media industry news and happenings.
JustPremium startet in Hamburg mit ehemaligem Undertone-Team
8 Mar 2018
Ende Januar schloss der Cross-Screen Vermarkter Undertone seine Deutschland Niederlassungen in Düsseldorf und Hamburg.
The future of location data: how will brands adapt to consumer expectations?
15 Jan 2018
If location data lies at the heart of personalised experiences, how can brands use data to join the dots around the consumer?
Back to the Future: Why Ad Tech Must Learn from the Creative Past
19 Dic 2017
Writing exclusively for ExchangeWire, Eric Visser, founder and CEO, JustPremium, argues that the future of digital lies in new formats that inspire creativity.
What’s Hot and What’s Not – The Journey Through 2017
9 Dic 2017
2017 has been a rollercoaster for the publishing industry. We’ve faced a number of big challenges and have come out the other end. But what will we face in 2018? In this article, What’s New In Publishing asks some of the key industry influencers to discuss the hot topics of 2017.